This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community. Alongside our latest NFX Essay "The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More with Madhavan Ramanujam", we decided to release supplemental pricing articles on The Founders' List. Sean Ellis is an entrepreneur, angel investor, and startup advisor. He is the CEO of GrowthHackers and was previously founder and CEO of Qualaroo, an automated user research tool. He attended the University of California, Davis and graduated in 1994. "An optimal price allows the startup to grow at the fastest possible rate by maximizing profitable investments in customer acquisition programs and/or offering a free version to drive broad user adoption." Sean's featured article in this episode: - How to Determine the Optimal Price for Your Web Service Read the full NFX pricing essay here - https://www.nfx.com/post/the-hidden-world-of-pricing/