This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community. In 2007, Nokia's CEO Stephen Elop (a former Microsoft executive) was planning radical action to revive the company's fortunes on what they will do to stem the loss of market share, notably in the smartphone market, where despite being the biggest player it has been unable to compete with incomers, notably Google's Android and Apple's iOS. "The first iPhone shipped in 2007, and we still don't have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable."