This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community. Alongside our latest NFX Essay "The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More with Madhavan Ramanujam", we decided to release supplemental pricing articles on The Founders' List. Ash Maurya is the author of Running Lean and the creator of the one-page business modelling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted to new and established companies. Author, creator of Lean Canvas, and founder of LEANSTACK. Ash's featured article in this episode: - My Experiments in Lean Pricing Read the full NFX pricing essay here - https://www.nfx.com/post/the-hidden-world-of-pricing/